competitive intelligence

Maintaining a leading edge in your business over competition is fast becoming rudimentary in today's economy. That's why access to competitive intelligence is critical to the success of your organization. Your executives need competitive intelligence to keep up with competitors' announcements, mergers and the direction of industry and media trends. R&D needs it to stay abreast of competitors' developing products and services. Your sales force needs competitive intelligence to monitor competitors' offerings, customers and price points. After gathering all this diverse information, you need to make sure it's delivered to the right people in your organization—in time for them to act upon it.

Using secondary research as a launching pad, we add unique value through intensive primary research. We creatively identify and interview a variety of industry participants—including direct competitors—to provide a well-rounded, corroborated view of the salient competitive issues. We use ethical means to gather hard-to-find information on markets and competitors. Our vertical industry specialists then analyze the findings, add insights, demonstrate clear implications to the client, and work with decision makers to develop action plans and strategies. In a fast-moving competitive environment, stale information produces stale ideas. The information Portal Phenom provides is timely and relevant, enabling you to stay a step ahead of the competition, drive growth, and boost profits.